It Cosmetics, much like Colour Pop, is a brand that us UK beauty-lovers have been hearing about for years without being able to get our hands on. Thanks to QVC, we can finally buy their products, if only a small selection of them. I won the It Cosmetics Complexion Perfection Collection on QVC’s Instagram a couple of months ago, and have to say that I love three quarters of it (and I’m fussy…). The kit now seems to have sold out (it was a TSV for only about £45, so no wonder), but my favourite products are in stock individually, and QVC are constantly restocking so it might reappear at some point. Also, if you’re wondering how I managed to forget to take a photo of the products out of their packaging, the answer is that I’m a time-poor idiot. So, there we go.
Let’s start with the thing I didn’t like – the Bye Bye Pores pressed powder, which is a translucent powder enriched with an ‘anti-ageing blend of peptides, silk, hydrolyzed collagen and antioxidants’. I usually use a pressed powder – currently MAC Mineralize Skinfinish in Light – to set my under-eye concealer and around my nose and chin and, although I have fairly dehydrated skin around my eyes, it usually doesn’t look too cakey or dry. The Bye Bye Pores acted like a Dementor, but it wanted any my skin’s moisture instead of my soul. I tried it over several foundations and concealers and it was the same with all of them, so I gave it away. All the peptides in the world can’t make me want to look like a desert.
Right, now that’s out of the way, I can get on to the bits I like. The brush – a double-ended buffing brush for both foundation and concealer – is lovely. It’s really soft and manages to buff foundation in without leaving streaks. I prefer it for that than for concealer, mainly because I like to warm concealer with my fingers, and then use a beauty sponge. If you like a brush, you’ll probably like this one, although I do recommend warming the concealer in the kit first…
The concealer in question, the Bye Bye Undereye Full Coverage Anti-Aging Waterproof concealer (sic), is one of the thickest products I’ve ever tried for under the eyes. You need the tiniest amount, which is lucky because it’s almost impossible to get out of the sodding tube. I find that a a grain of rice-sized blob is enough for under both eyes, as well as concealing any bits of face that might need de-blotching. The shade ‘light’ is a pale neutral which is ideal for me, rather surprisingly, and it also comes in Medium, Tan, and Deep which, whilst it isn’t the darkest concealer ever, is a lot deeper than many lines go.
For a product as thick as this, once it’s warmed up and pressed into the skin, it looks remarkably natural. I like to use my fingers with it, rather than a sponge or brush, because it seems to be the best thing for melting the concealer into my face. It covers dark circles really well and doesn’t crease too much when set with powder (preferably one that doesn’t suck the life out of your skin); I try to apply it, do other bits, and then go back to smooth it out before setting it so I don’t set in the creases. I don’t use it every day – it’s not the quickest product – but I do like it a lot.
Onto my favourite of the lot and the one which is probably the most hyped-up product from It Cosmetics, the Your Skin but Better CC+ SPF 50. Bloggers have been losing their shit about this and I almost wanted to hate it because I’m not the biggest fan of hype, but…I love it. I love that it has SPF 50 (although I would never rely on that alone as it’s almost impossible to apply enough of a colour product to protect your skin), I love the finish, which is glowy, medium coverage, and I love the packaging, which is a super handy squeezy tube with a pump. It’s easy to whack on with the fingers, but I like to boop it on with my beloved B Blending Sponge. I do need to mix in a tiny bit of white to make it pale enough, but the colour range isn’t terrible as the shades are pretty forgiving. It’s just brilliant and I’m so glad that it’s available in the UK (although QVC do sell out super quickly).
Have you tried anything from It Cosmetics? What should I try next?- Any product marked with an '*' is a PR sample. All reviews are 100% honest regardless of whether I bought the item myself or was sent it. Links may be affiliate, which means that I get a small commission if you use them -